Social media can get you more followers, more bookings and more people buying tickets for your shows. Without you having to turn into a marketing person.
Plain English. No jargon. No dancing on TikTok unless you really want to.
Don't worry. Every comic has been here. Some are still here.
I'm hilarious in a room of 200 people. On Instagram I'm a man posting a poster.
I've got 47 followers and 12 of them are my mum's friends.
I only post when I have a gig. Which is the digital version of only ringing people when you need a lift.
I filmed a great clip, then spent three weeks deciding whether it was 'good enough'.
People tell me I'm brilliant after the show. Then they don't buy a ticket for the next one.
I'd rather do an hour at a wedding for a hostile uncle than write a caption.
Comedy is made for short video. A great bit lands in 30 seconds. That's exactly what people scroll for. You've already got the hardest part: the material. Social media is simply how more people get to see it.
A 30-second clip of your best bit can be seen by thousands of people who'll never walk into your local club. It's a free audition, every single day.
Venues and promoters love a comic who can bring people. A real, engaged audience is the thing that gets you booked and gets seats filled.
Nobody buys a ticket from a stranger. They buy from someone they've already laughed at online. Social media is where the laughing happens first.
Your voice, your timing, your odd little observations. That's your brand. You don't need a marketing department. You need a plan and a phone.
Six simple moves. None of them need a studio, a budget or a ring light. Just you, your phone and a willingness to be seen.
Short, punchy, subtitled (most people watch on mute, bless them). End on the laugh, not on a fade out.
Every clip should have a line saying where to see you live and where to get tickets. Laughs without a link is just a hobby.
Four weeks out, two weeks out, one week out, the day before. 'Only a few left' works, as long as it's true. Don't be that comic.
Nerves in the car park, the dodgy dressing room, the venue with the worst microphone in the north. People love the backstage bit. It's relatable and it's free content.
Algorithms change. An email list is yours. A simple 'join the list for first dibs on tickets' beats shouting into the void.
Post a photo of the crowd (with permission, obviously), tag the venue, thank the audience. They share it. Their friends see it. Your next gig sells faster.
Everyone bombs. Here's how to bomb less.
Dying on stage
Posting only the poster
Getting the laugh
Post the funny first, the poster second.
Dying on stage
Waiting until you have a perfect video
Getting the laugh
Post the good-enough one. You'll get better by doing it, just like stand-up.
Dying on stage
Being on every platform
Getting the laugh
Pick two. Do them properly. Add more when it stops feeling like a second job.
Dying on stage
Going quiet for weeks
Getting the laugh
A simple weekly routine beats a heroic burst followed by silence.
Dying on stage
Never asking people to buy
Getting the laugh
You're allowed to say 'tickets are on sale'. It's not begging. It's a business.
It won't write your jokes. (Thank God. Your material is the whole point.)
What it can do is take the boring admin off your plate, so you spend your time on stage and on camera instead of staring at a blank caption box.
Stuck for what to post? AI can suggest angles from your own material, your tour and your life on the road.
The trick is teaching it to sound like you, not like a corporate newsletter. That bit is what I show you.
A simple weekly content plan around your gigs, so you're not making it up at 11pm the night before.
Announce a new date, a new tour or a new special without it reading like a hostage note.
I'm Phil Gee, founder of AI Academy and Social Media Academy. I've been helping businesses get noticed online since 2007, and I'm based in Southport.
I'm not a comedian. But I know what it takes to get an audience, keep them interested and get them to turn up. And I explain it without the jargon.
No. Everything is explained in plain English, step by step. If you can film a clip on your phone, you can do this.
Honestly, it's the best time to start. Every big following started at zero. Starting now means you're building while you're still working out your act.
No, and I wouldn't want it to. Your jokes are your jokes. AI is for the boring bits around the edges: captions, planning, emails and ideas for what to post.
We have a friendly chat about where you are, what you're trying to achieve and what's getting in the way. You leave with a clear, simple plan for your social media and your next gig.
Book a friendly one-to-one consultation. We'll look at where you are now and build a simple plan to get you more followers and more people through the door.
Book your consultation