By Phil Gee · AI Academy, Southport
I've been in marketing for over 17 years now. When I started, it was all about building websites. Then everything shifted to social media. Now? AI is changing the game again.
And I get it — a lot of people are bricking it that AI is going to nick their jobs.
But think back to when business shifted from print to digital. Newspapers, magazines, Yellow Pages — all took a massive hit. But did jobs vanish forever? Not even close. We got web designers, content strategists, SEO specialists, data analysts — roles that didn't even have names five years earlier.
The Same Pattern Is Happening Again
The same thing is happening right now with AI. I've been using it in my own agency for two years, and yes — things are shifting. But it's not about losing jobs. It's about learning new skills.
Think AI Prompt Engineers, Ethics Auditors, AI Business Strategists, Data Trainers. Roles we'll be hiring for by 2027 that most people haven't heard of yet.
Who Will Struggle. Who Will Thrive.
The businesses that'll struggle are the ones pretending AI isn't happening. The ones that'll thrive? The ones learning the new skills now — while everyone else is still arguing about whether it's a fad.
The future isn't scary. It's just different. And different is where the opportunity is.